Salle New York

La salle New York (l’Auditorium) accueille les conférences en anglais.

Ces conférences bénéficient d’un sous titrage automatique lors du livestream.

juillet 2022
Judith Lewis - Speaker Search Y Paris 2022

Lessons Learned from a Mass of MigrationsEn anglaisExpired

Judith Lewis

Whether it is a site of 600 pages or half a million, there are lessons to be learned with each one. In this session Judith will share the crazy things she encountered and a hit list of extremely important steps to follow when approaching a website migration (an SEO QA checklist) including what to request, what to watch out for, and what (no matter what they claim) needs to be explained to the devs very clearly. ...
01 Juil
17h30 - 18h00
Salle New York
Yagmur Simsek speaker Search Y Paris 2022

How Can SEO Content Strategy Evolve Your Startup Journey?En anglaisExpired

Yagmur Simsek

Getting started with an SEO content strategy for your startup is complex when you don’t know where to start. What is more complicated than starting is having no clarity on where this strategy would take to in the future, especially when you are unsure what you are precisely offering your target audience. In this talk, I will share a recent case study including a true business journey, including highlights for the impacts of well-considered SEO content strategy on organic growth and business growth and digital product development. ...
01 Juil
17h00 - 17h30
Salle New York
Lisa Raehsler - Speaker Search Y Paris 2022

Next Generation Video and Search Ads SuccessEn anglaisExpired

Lisa Raehsler

Search Marketing is constantly growing, changing, and innovating. What are you doing to stay ahead of the competition? If you aren’t leveraging video and YouTube data in your PPC strategy yet, now is the time to start... ...
01 Juil
16h30 - 17h00
Salle New York
Giulia Panozzo Speaker Search Y Pariss 2022

Winner or Loser? Analysing your test results with Causal Impact on R StudioEn anglaisExpired

Giulia Panozzo

Winner or Loser? Analysing your test results with Causal Impact on R Studio’: This session is centred around the use of Causal Impact Analysis, a powerful tool to analyse test results and infer the impact of a change VS control groups. It can be used on any areas where changes in strategy need to be justified by test results first, and it’s an invaluable tool to clearly show stakeholders the impact of your team’s work. ...
01 Juil
15h00 - 15h30
Salle New York
Jochen Mebus Speaker Search Y Paris 2022

From Mass Content to Google YMYL and EAT: The Emerging Need for a Global Content Center of ExcellenceEn anglaisExpired

Jochen Mebus

The requirements for successful content have developed over the years and now request more and more strategic and tactical considerations, especially from companies that operate on a global scale. This presentation outlines some of these considerations and gives recommendations, based on best practice case examples, how to position a successful content practice. ...
01 Juil
14h30 - 15h00
Salle New York
Dan Taylor Speaker Search Y Paris 2022

Getting Started With Edge SEO & Use CasesEn anglaisExpired

Dan Taylor

In 2018 at TechSEO Boost I spoke about using Cloudflare Workers to solve real world technical issues, and overcome platform restrictions. I was then credited with coining the term "Edge SEO". 4 years later this space has expanded with more CDNs offering Edge SEO capabilities and there are number of use cases to benefit businesses of all sizes. ...
01 Juil
14h00 - 14h30
Salle New York
Tomek Rudzki Speaker Search Y Paris 2022

Why Google is NOT indexing your pages?En anglaisExpired

Tomek Rudzki

I have tons of data showing how and why large websites don’t get fully indexed by Google. Fortune 500 companies are losing money because they fail to get their valuable pages indexed. I’m talking about indexable, unique pages that Google refuses to index. I’ve been very interested in this problem for a while now. There are now months worth of data in our database showing why these problems occur and how to address them. I think we came to some interesting conclusions looking at our data, Google’s patents, and talking to Googlers (Martin Splitt and John Mueller). ...
01 Juil
12h30 - 13h00
Salle New York
Corinna Vorreiter speaker Search Y Paris 2022

A brief relaunch story – from spam pages to search intentEn anglaisExpired

Corinna Vorreiter

Our client Shoepassion moved its nine domains from Magento to Shopify + WordPress in March/April 2022. I give you an insight into the project and the successful relaunch. As a legacy, we had to contend with hundreds of "SEO" sites that were created 10-15 years ago. We had to eliminate, consolidate and move away from keyword stuffing towards search intent & meaningful keywords. ...
01 Juil
10h30 - 11h00
Salle New York - Kaspar Szymanski

Surviving SEO disasters – listen & learn from SEO catastrophesEn anglaisExpired

Kaspar Szymanski

A successful luxury retail shop, a leading travel price comparison service and an international medical website - all lost nearly all their rankings in short order yet for various reasons. Former Senior Search Googler and SEO expert Kaspar Szymanski sheds light on 3 real life SEO disaster cases. Join the session, learn which missteps precipitated and ultimately triggered the SERP debacles. And find out how to avoid an SEO meltdown. ...
01 Juil
10h00 - 10h30
Salle New York
Jo Juliana Turnbull Speaker Search Y Paris 2022

How to build relationships when remote workingEn anglaisExpired

Jo Juliana Turnbull

One of the most important ways of integrating SEO is building good relationships with the team at your company or if freelance, with the partners you work with. I am going to share ways of how to build long lasting relationships when remote working, based on my own experience of 12 years remote working and moving to 9 different countries. ...
01 Juil
9h30 - 10h00
Salle New York
Pas d'événement actuellement programmé.