Jochen Mebus Speaker Search Y Paris 2022

From Mass Content to Google YMYL and EAT: The Emerging Need for a Global Content Center of Excellence

The requirements for successful content have developed over the years and now request more and more strategic and tactical considerations, especially from companies that operate on a global scale. This presentation outlines some of these considerations and gives recommendations, based on best practice case examples, how to position a successful content practice.

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Date

Jul 01 2022

Time

14h30 - 15h00

Location

English-language conference

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