Next Generation Video and Search Ads Success

Search Marketing is constantly growing, changing, and innovating. What are you doing to stay ahead of the competition? If you aren’t leveraging video and YouTube data in your PPC strategy yet, now is the time to start. Marketing professionals are quickly catching on to the potential of this powerful platform. YouTube is not just a site for watching videos anymore – it has become a powerful search engine in its own right. It’s the second most popular and largest search engine after Google. Businesses of all sizes are beginning to create videos to promote their products and services and they will reply on PPC managers to teach them how to be successful in this high-demand and highly visible platform. After this session, you’ll be able to: – Execute tried and proven PPC ad plays to drive quick wins in video – Leverage various targeting and ad types across video and search to maximize your campaigns outcomes – Harvest powerful real-time insights from your video and ad asset engagements In this session, you’ll find a balance of best practice strategy, creative thinking, and future-gazing to keep your mind racing with ideas for success.